Nothing Lasts Forever

Most women of a certain age (mainly mine) have long since abandoned the uber trendy, popcorn styling’s of Forever 21. Don’t get me wrong, most of us held on as long as we could. After being sold the promise of being Forever 21, it was only natural to think we could actually dress as if we were. As reality (and old age) set in, most stylish thirty-somethings successfully transitioned to more quasi-sophisticated spots like BCBG, Ann Taylor, Banana Republic, etc. A plethora of fashionistas looking for more quality threads, promptly pledged their allegiance to swanky department retailers like Nordstrom and Saks. While most recessionistas opted for their equally as fabulous partners in (prevention of fashion) crime - Nordstrom Rack and Off 5TH. Yet in still, Forever 21 offers something even an off-price outlet cannot. The right price. Of course, the old adage you get what you pay for immediately comes to mind. In this economy, you have to make your dollar s t r e t c h. Buying a cheap piece you can squeeze 1-3 wears out of no longer measures up to purchasing a pricier garment that lasts much longer. So the question is, what’s a girl --er woman to do? And in walks the answer. Looking affordably fabulous!

Although I previously dubbed H & M as the grown woman’s Forever 21, the LA fashion retailer has something else in mind for those of us who’ve realized nothing lasts Forever. Enter Twelve by Twelve. The line has been around for years, but if you haven’t seen it, it’s new to you. Chances are, you haven’t stepped foot in the store in…well…forever, but you may want to think again. Although it’s branded as Forever 21’s “womens couture line“, don‘t hold your breath. You won’t find any couture within their walls any time soon, but it is a nice departure from the Forever 21 of your youth. You may be pleasantly surprised. But don’t take my word for it. Take your Forever 21 31 derrière to the store to see for yourself!